A week with direction.
Start with your priorities. Shape a useful mix of ideas before making the artwork.
TWO THINGS MEET. SOMETHING NEW IS MADE.
What Sandhi is
Start with your brand and what you want to achieve. Discuss the direction and suitable formats, then review the work in one shared concept. Your confirmed facts guide the story; you decide what gets made and what goes out.
One story, every format.
A shared caption and idea connect the carousel and Reel. Review each format without repeating the brief.
Keep what works.
Revise selected visuals, preserve completed work, and turn accepted feedback into proposed brand preferences.
How one post gets made
From the first idea to a finished post, see where Sandhi works and where you decide. Walk along the line — every stage says who acts, what happens, and what it costs you.
Sandhi proposes a concept: which series it belongs to, which product, who it is for, and what it will cost to make.
Four a week, proposed on Friday, or on demand. Nothing is written or drawn yet — this is a sentence and a price, so that a no costs nothing.
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Where the line is
Sandhi does the making. You do the deciding. The line never moves, and there is no setting that moves it.
Everything is recorded, in three voices
A studio you cannot audit is a studio you have to trust. Every approval, every rule version, every rupee reserved and settled, and every defect found is written down — and sorted by whose record it is, so you are not reading somebody else’s.
The brand’s
What you own: your identity, your assets, your rules, and the references Sandhi may write from.
The work’s
What was made and decided about it: ideas approved, revisions asked for, posts published.
Sandhi’s
How the studio itself ran: people, resets, provider charges reconciled. Kyndora’s own record, not yours to keep.
Questions
Including the awkward ones.
What is Sandhi?
A content studio your brand works in. It plans what to post, writes it, makes the artwork, checks it against your rules, and keeps a record of every decision. You approve twice along the way, and nothing moves without you.
The name is सन्धि — the joining that makes something new. The mark is two hooks meeting; where they overlap, a third colour exists that neither brought.
What can it actually make?
Four-slide carousels, single images, and silent vertical family Reels of at least 15 seconds. Captions, hashtags and long-form article drafts. Each one is planned around a product, a series and an audience before anything is made.
How much of the work does it do on its own?
All of the making, none of the deciding. It proposes four concepts a week on a Friday, or on demand. It writes, illustrates or photographs, composites your packaging, runs the checks and prices the job — then it stops and waits.
Does Sandhi post things without asking me?
No. Nothing is made until you approve the idea, and nothing is published until you approve the finished post. There is no setting that changes this.
The two approvals are separate on purpose. Approving an idea starts the work and the spending; approving the post is a decision about the thing itself.
Is the AI writing claims about my products?
It writes only from facts you have approved and sources you have accepted. A claim with no supporting excerpt is blocked before you ever see it.
Banned language is blocked positionally, not by keyword: rewording “clinically proven” into something that means the same thing is still a violation.
Will it generate a picture of my packaging?
Never. Your packaging is composited from the master files you supplied, unaltered. If a master for that exact product and size is missing, Sandhi stops and tells you which one, rather than inventing it.
Does it generate photographs of people?
No photoreal person of any age is generated — no face, no hand, no skin. People appear as abstracted illustrations. A real photograph you supplied never passes through an image model.
What are the checks, exactly?
Every claim against its evidence, the artwork against your visual rules, and the finished thumbnail at 161 pixels wide — the size most people will ever see it at. A check that fails names the rule it broke and quotes the constraint.
Can I ask for changes?
Yes, in words rather than a form. A revision is a conversation; what you asked for is kept beside the post, and can become a lesson you approve for future writing.
What does it cost to run?
You set one budget at the start of each month. Sandhi reports what it spent against that figure and highlights it if the spend goes over. Every concept shows its estimate before you approve it.
The rupee figures are Sandhi’s estimates. The provider invoice is what you actually pay, and a charge Sandhi cannot confirm stays held until it is checked against the bill.
Can I change the rules it works to?
Yes, and only you can. A model may propose a rule; it never enacts one. Every change records who made it, when, what the wording was before, and a new version number that is stamped on everything made afterwards.
What happens when something fails halfway through?
It retries a bounded number of times, keeps whatever was already made, and then stops for a person. It does not quietly start again or spend more.
A held charge it could not confirm is kept for you to reconcile rather than written off as a refund that never happened.
Who can see my studio?
Only accounts you invite. Sign-in is a Google account on the invitation list, and the session is revocable. The read-only preview shows a sample brand with no real records in it.
Can I get my work out?
Yes. Everything — records, media, decisions — exports to files you keep. Nothing is held hostage in the studio.
Is Sandhi only for one brand?
No. A brand is data — its products, its rules, its identity, its type and colour. Tenderma is the brand it runs for today; the studio names whichever brand it is working for from that brand’s own pack.
What does Sandhi not do?
It does not schedule posts, run ads, reply to comments, or publish anywhere except Instagram. It does not fine-tune a model on your brand, and it does not decide anything a founder should decide. It does read reach and saves back from a posted concept, to choose what it writes next — that is learning, not an analytics product.
Does it tell me how a post performed?
Some of it. Sandhi reads reach, saves, comments and shares back on a schedule and uses them to pick the examples it writes from and the mix it proposes each week. What it will not do is be your analytics tool: no dashboards, no funnels, no audience reports. It reads results to get better at the work, not to report on them.